Turning Agricultural Waste Into Value
Autonomous, AI-driven units that process fruit and vegetable waste on-site and turn it into commodities packers can sell.
2.5 billion tons of discarded fruit & vegetables: from cost to revenue
Today, every ton of produce waste leaving a packing house adds cost at each step of the way.
Today
Requires trucks and storage- Carbon emission penalties
- Strict regulation
With Fruit-OH
Modular AI-autonomous unit- Processed on-site
- Financial upside instead of a cost
The circular arbitrage engine: four revenue streams
One on-site unit takes in mixed organic waste and produces four sellable commodities, with no change to facility operations.
Organic waste input
Handles highly variable, mixed streams
FRUIT-OH
A scientific process that breaks down waste using chemical, biological and physical methods.
- On-site systemNo change to facility operations
- Autonomous processing
- Zero-waste capability
Bioethanol
For the green energy and transportation sectors.
Fiber / compressed biomass
For industrial raw materials, construction, packaging and energy.
CO₂
For the food and beverage industry and commercial greenhouses.
Distilled water
For industrial and agricultural reuse.
The mobile revolution turning agricultural waste into value
A short look at the Fruit-OH unit and how it turns produce waste into commodities on-site.
The AI core
Each unit sees what comes in, tunes its own process in real time, and reports to a central cloud that runs the whole fleet.
Computer vision intake
Identifies waste at entry and triggers the optimal process.
Real-time AI optimization
Continuously adjusts temperature, speed and other parameters. Self-learning, with predictive maintenance.
Fleet cloud management
A central cloud manages all hive units as one smart network.
A lean tech company
Able to manage global operations from a single control point.
Unit economics and rapid capital return
Profitability per ton of waste
Customer proposition: rapid capital return
Minimum daily input per unit: 1 ton of fruit & vegetable waste. Maximum capacity: unlimited.
Scaling the micro to the macro
Units are deployed quickly and controlled centrally and remotely as a hive.
Quick deployment of the units; central and remote control of the units as a hive.
- 60 hives per year (accumulating) — average deployment
- Highly scalable recurring revenue model
- Phase 1 units keep operating in parallel to Phase 2
- Developing the platform for scalable deployment
A large untapped market and a two-phase go-to-market
TAM · Total addressable market
of discarded, unmarketed fruit & vegetables annually (FAO estimates). Capacity for 800,000 units at all global waste points.
SAM · Serviceable addressable market
packing houses worldwide.
SOM · Serviceable obtainable market
Deployment of 10,000 units by Year 10.
Phase 1: The ownership model
- Fruit-OH owns and operates the deployed units (10–20 units).
- Direct commodity sales: expected annual revenue of $2M–$4M (accumulating).
- Goal: validate and optimize the technology — automation and infrastructure.
Phase 2: The platform model
- Global expansion by selling hives (hardware + operating software as SaaS) to global agri-corporates.
- Expected annual revenue of $4M (accumulating).
The execution engine
Itay Noked
Mango farmer, fruit storage and packing plant specialist. MSc Agricultural Science and Biotechnology; Chemistry and Food Science practical engineer.
Or Dror
Experienced analytical environmental chemist, waste treatment specialist and renewable energy specialist. BSc Environmental Science.
Tom Alon
Seasoned marketer and business developer, expert in creating brand identity and new markets development. BA Communications.
Yuval Azany
Experienced logistics and operations manager; Director of licensing and regulation at a real-estate and construction company. BA Education, MA Israel Studies and Environmental Education.
Jarden Shechter
BA Computer Science, with extensive experience building AI and computing systems.
Turning waste into value.
We'd be glad to hear from packing houses, partners and investors.
Packing houses & partners
Interested in a pilot unit at your facility, or in working together?
Investors
Interested in investing in Fruit-OH? Request our investor deck and we'll set up a short call.