About Us

Welcome,

FRUIT-OH is a dynamic startup company located in the north of Israel. It was founded by a team of entrepreneurs from various fields who are dedicated to creating a more sustainable and circular economy. The company specializes in handling fruit and vegetable waste in packing houses and food factories.

With a focus on reducing food waste and promoting sustainability, FRUIT-OH utilizes cutting-edge technology to convert fruit and vegetable waste into valuable resources. The company transforms waste into valuable products such as bioethanol and wood pellets. This closed loop system not only helps to protect the environment, but also provides economic benefits by creating new products from waste.

By operating in a circular economy without waste, FRUIT-OH is making a positive impact in the food industry and setting an example for others to follow. Our innovative approach to waste management is helping to create a more sustainable future for all.
‍

Meet the Team

Itay Noked Founder

Mango Farmer, Fruit Storage and Packing Plant Specialist.
MSc Agricultural Science and Biotechnology; Chemistry and Food Science Practical Engineer.

Or Dror Founder

Experienced Analytical Environmental Chemist, Waste Treatment Specialist, Renewable Energy Specialist.
BSc Environmental Science.

Yuval Azany

Experienced logistics andoperations manager and Director of licensing and regulation at a real-estateand construction companyBA education, MA Israel studies andEnvironmental Education.

Eran Yalon

Immunology Researcher for Enlivex Therapeutics, Microbiology and Fermentation Expert.
MSc Biomedical Science.
‍

Rom Schory

Electrical Engineer, Renewable Energy Expert, Business Development and Technical Marketing.
BSc Electrical Engineering.

Tom Alon

Seasoned marketer and business developer, expert in creating brand identity and new markets development.
B.A Communications.

Innovating a New Future

Maximizing Waste Management through On-Site Processing

Handling waste on site and in a single facility for all types of organic waste is crucial for several reasons. Firstly, it helps to reduce transportation costs and emissions associated with transporting waste to a centralized processing facility. By processing waste on site, the carbon footprint is reduced, and resources are conserved. Secondly, processing all types of organic waste in a single facility ensures efficient and comprehensive waste management. This prevents waste from entering the general waste stream and reduces the risk of environmental hazards. Additionally, by processing all types of waste, the system can maximize utilization, converting waste into valuable products such as bio ethanol and plastics. The only excess product from the system is distilled water, which can be recycled, ensuring that there is minimal waste generated during the process. In this way, handling waste on site and in a single facility for all types of organic waste helps to create a cleaner and more sustainable future.

Revolutionizing Organic Waste Management: The Innovative System

A treatment system that can process all types of organic waste from food factories and packaging houses: This system is capable of processing a wide range of organic waste, including citrus, bananas, mangoes, avocados, cucumbers, gambas, tomatoes, vegetables, and fruits. This allows for efficient and comprehensive waste management from food factories and packaging houses.
Ability to handle branches and leaves accepted in packing houses and food factories: In addition to processing organic waste, the system can also handle branches and leaves from packing houses and food factories, making it a versatile solution for waste management.
Processing processes that are economically viable as waste treatment and utilization: The system's design prioritizes waste treatment and utilization, making the processing processes economically viable. This not only addresses the issue of organic waste, but it also generates a profitable product.
A point system in packing houses/food elevators that can handle varying feed rates depending on the sites' work forms: The system includes a point system in packing houses and food elevators that can handle varying feed rates, depending on the site's work forms. This ensures that the system can adapt to the needs of each site.
Preventing waste from entering the general waste stream by separating it at the source: The system separates waste at the source, preventing it from entering the general waste stream. This helps to reduce the amount of waste that is sent to landfills and minimizes environmental hazards.
Maximizing utilization of waste to create bio ethanol and plastics: The system is designed to maximize utilization, converting waste into bio ethanol and plastics. This not only addresses the issue of organic waste but also creates a new, valuable product.
The only excess product is distilled water, which can be recycled: The only excess product from the system is distilled water, which can be recycled. This helps to reduce waste and ensure a sustainable solution for waste management.
This innovative system offers a comprehensive solution for organic waste management, creating a cleaner and more efficient future.

blog

"From Thrown Away Mangoes to Mobile Waste Solutions: The Story of a Farmer's Journey"\ company beginning- 1.1.20

As a farmer from the north of Israel, I have spent my life growing mangoes and witnessing the waste and pollution caused by the food industry. The cost of removing excess produce and by-products was high, and the impact on the environment was even greater. However, this all changed when I established a professional team from various fields to develop a solution to the problem. After a week of brainstorming, we came up with an idea for a mobile local waste treatment facility.My journey as a farmer and an entrepreneur started when I realized that something had to be done about the waste generated by the food industry. As a grower of mangoes, I saw first-hand the amount of perfectly good fruit that was being thrown away, not to mention the cost of removal and the impact on the environment. I knew that I had to do something to address this issue, so I brought together a team of experts from different fields to help me.After a week of intensive brainstorming and planning, we came up with a solution: a mobile local waste treatment facility. Our solution uses state-of-the-art technologies to treat and recycle waste on-site, reducing the cost of removal and minimizing the environmental impact. The facility is compact, mobile, and can be easily transported to different locations, making it a practical solution for food producers of all sizes.The implementation of our solution has already had a significant impact on reducing waste and costs for food producers. The facility is capable of treating a wide range of waste materials, including food by-products, packaging, and agricultural waste. This not only reduces the amount of waste sent to landfills, but also provides a source of renewable energy, fertilizer, and other valuable by-products.In conclusion, our mobile local waste treatment facility represents a step forward in sustainable waste management. By addressing the challenges of the food industry, we are creating a cleaner, more sustainable future for all. Our vision is to see this solution implemented not just in the food industry, but in other industries as well. With the increasing awareness of the importance of sustainable waste management, we are confident that our solution will play a key role in the transition to a greener future.We hope that our story inspires others to take action and find solutions to the challenges facing our planet. Thank you for taking the time to read about our journey

"From Farm Yard to Sustainable Solutions: The Continued Journey of Our Waste Treatment System"/ POC-8-10.20

As a farmer from the north of Israel, I have a deep commitment to reducing waste and improving sustainability in the food industry. This is why I established a professional team to develop a mobile local waste treatment facility. Our journey led us back to the farm yard, where we built a second proof of concept (POC) with a volume of 25 liters. The results of this POC were even more exciting than the first, and confirmed that our system was not only effective, but also profitable according to our plan.The POC was designed to test the feasibility of our waste treatment system in a real-world setting. The 25-liter POC was built using state-of-the-art technologies, including fermentation systems and renewable energy sources. The results showed that our system was able to effectively treat a variety of waste materials, including mangoes, apples, pears, and bananas.In addition to our waste treatment tests, we also conducted sugar and ethanol tests. In the sugar tests, we used all the sugars available, and the results showed that our system was able to effectively ferment a variety of sugars. The ethanol tests were also a great success, and we were able to produce 12% ethanol in the tank. These results demonstrate the potential of our system to generate renewable energy and valuable by-products.The results of our POC confirmed that our waste treatment system was not just a theoretical solution, but a practical solution to the challenges facing the food industry. Our system is scalable, sustainable, and profitable, making it a valuable solution for food producers. We are now working to bring our solution to market and help reduce waste and improve sustainability in the food industry.In conclusion, our journey back to the farm yard was a major milestone in the development of our waste treatment system. The results of our POC gave us the confidence to move forward with our solution and bring it to market. We are dedicated to reducing waste and improving sustainability, and we believe that our solution has the potential to make a positive impact on the food industry and the planet. Thank you for taking the time to read about our journey.

"From Proof of Concept to Pilots: The Exciting Next Step for Our Waste Treatment System"/KIC xslarter 10-12.21

After two successful proof of concepts (POCs) in the farm yard, our waste treatment system has taken a major step forward. In the end of 2021, we participated in the KIC accelerator, where we had the opportunity to meet with many investors, including those from Brazil. Our presentation of the system and its capabilities received a positive response, and the feedback was overwhelmingly supportive.One of the main takeaways from the KIC accelerator was the suggestion that we build a pilot. This was a crucial piece of feedback, as it confirmed that our system has the potential to be adopted on a larger scale. Building a pilot will allow us to further test and refine the system, and demonstrate its capabilities to a wider audience.We are now in the process of securing the funding and resources necessary to build the pilot. This is an exciting time for us, as we move closer to bringing our waste treatment system to market. The pilot will be a major milestone in our journey, and we are confident that it will demonstrate the full potential of our system to the world.In conclusion, the KIC accelerator was a valuable experience for us, and we are grateful for the feedback we received. We are now focused on building the pilot and bringing our waste treatment system to market. Thank you for following our journey, and stay tuned for updates on our progress.

Environmental Significance

The story of food waste

Nowadays much of the food produced in the world is discarded prior to marketing. Fruits and vegetables that are aesthetically flawed, over or under sized, misshaped or bruised are immediately thrown away at the sorting phase in the packing and shipping plant. This means that time, energy and resources were put into the growing of this discarded portion of agricultural product (10%-50% of fruit grown). This sugar rich source of life and energy is being transported directly to the landfill.

Landfills are a common waste treatment practice today. Garbage is being piled in to a big hole in the ground with plastic tarps and piping at the bottom of it, compressed, covered in dirt, and then a new layer is piled on top, compressed, and covered again.
‍
These conditions cause organic garbage to decompose anaerobically (with little to no oxygen present), creating an acidic contaminated fluid with foul odors, and greenhouse gasses that contribute to global warming. The piping and plastic tarps are meant to keep the fluids and gasses from getting to the ground water, soil and air but do not always do so perfectly.
‍
When the landfill site is full to capacity it is sealed with an additional layer of ground and plastic and the gasses emitted from the anaerobic decomposition are gathered and monitored for decades after the site is closed

This practice requires engineering equipment, skilled personnel, many labor hours and rigorous environmental monitoring by skilled experts, and therefore is very costly.

Alternative Biological energy sources

Global demand for energy is constantly on the rise. Fossil fuels such as crude oil and coal are finite and polluting.
‍
Biofuels such as bioethanol, biodiesel, and biogas represent a viable, clean energy solution. Most bioethanol feedstock is an agricultural product that is otherwise food: Corn, Sugar beet, Sugar Cane, Soybean, and more.
An estimated 40% of U.S. corn growth is used for bioethanol fermentation (25% of farmlands, roughly 20,900,000 acres). Therefore, land, fresh water, fertilizers, pesticides, and energy are all utilized to… NOT grow food.

This is where Fruit-OH comes in. we represent sustainability on all fronts: the production of a clean biofuel from discarded agricultural products. Reducing land-filling while salvaging wasted food while creating a sustainable clean energy source with no need to grow additional food crops.

Ethanol as fuel

Currently, gasoline is the most common transportation fuel in the world. However, gasoline has to be mixed with oxygenates (oxidizing agents) in order to burn completely and efficiently. In the past, the substance Tetraethyl lead was used (Leaded fuel). This substance had many adverse health effects and was largely banned for use around the world. It was replaced with a different oxygenate called Methyl-Tert-Butyl-Ether (MTBE) that, While lessharmful than Tetraethyl Lead, is still harmful. MTBE does not always burn completely and is emitted to the environment, polluting the air and ground water.
‍

In the U.S. it is mandated by law to mix at least 10% of ethanol with all gasoline mixtures. This requires little to no modification of the vehicle. This addition of ethanol to the gasoline mixture enables fuel manufacturers to omit the addition of MTBE, while improving Octane Number.
Ethanol addition improves emissions – No particulate matter (number one cause of asthma attacks) is emitted, and Less CO2 is emitted compared with regular gasoline.
‍

Flexible fuel Engines – in order to burn more than 10% of ethanol in a combustion engine, the vehicle must be modified.
‍
Many car manufacturers today manufacture and sell cars that are capable of utilizing any mixture of gasoline and Ethanol as fuel – from the basic 10% Ethanol 90% Gasoline mixture (E10) to pure Ethanol fuel (E100).
Ethanol fuel burns cleaner than gasoline and releases about 70% less CO2.

Therefore, Ethanol made from organic waste is an environmentally and economically viable alternative to transportation fuel.

Contact Us

Want to help? We want to hear from you.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The Benefits of On-Site Treatment of Fruit and Vegetable Waste

Fruit and vegetable waste is a major challenge for businesses, causing financial and environmental losses.
Treating this waste on-site offers several benefits, including reducing waste into a profitable product, reducing the need to transport waste, and preventing environmental hazards.
On-site treatment can turn waste into valuable by-products biofuels, reducing transportation costs and emissions.
Estimates show that 10% of global fruit and vegetable production is waste, making it a critical issue that requires attention.
By treating waste on-site, businesses can reduce costs, prevent environmental hazards, and contribute to a sustainable future.

Learn More

About Us

Learn more about our company

Contact Us

Want to get involved? we would like to hear from you

Meet The Team

See the faces behind Fruit-OH